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Durham County Council Information Service
Viaduct

Welcome to Sam

Sam, the County’s safer, greener, fitter mascot is loved by children all over the area. After making his first appearance in 2005, Sam continues to tell children about his adventures on the journey to and from school through assemblies. Equipped with his very own cycle helmet, high visibility yellow tabard, school bag, and mobile phone, Sam makes regular visits to schools to promote events that encourage safer, greener and fitter travel. Sam has been very busy since his arrival, delivering assemblies, leading walking buses and promoting cycling activities.

Sam's business card

To find out more about Sam why not visit our write to Sam page and Sam's assemblies page or why not visit Sams Colouring Page where you will find pictures of Sam to colour in as well as other fun activities.

School Travel Planning